- We believe in the open web, innovation and competition
- We believe in the wisdom of crowds, but we aren’t lemmings
- We believe in the rising tide floating all boats
- We believe in wine in the morning, beer in the afternoon and cocktails after dark
- We believe in open source software but we still use Microsoft Office
- We don’t believe in rebuilding unless we absolutely have to
- We believe in viable sustainability We ride bikes and take trains
- We believe that some days weren’t made for working
- We love form AND factor
- We believe in citizen journalism, but still buy magazines and read the paper
- We specialise in analysing websites
- We specialise in PHP, Ruby on Rails, AJAX and Javascript
- We write specifications
- We optimise for search engines
- We focus on usability and strategy