Great Marketing from a Port Melbourne Bike Store
March 31st, 2009
Wandering around in Port Melbourne yesterday, I noticed a bike store on Bay St providing a simple yet brilliantly conceived service to every cyclist in the area. Chained to their sandwich board at the front of the store was a high-pressure floor pump for all to use.
You see, nearly every bike store in the world will happily pump up your tires if you just take your bike in and ask. But here in South Melbourne they are reducing the work they have to do while making it easier for you to perform the already free service, all the while they are building up goodwill with every random cyclist who rides past. Brilliant.