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	<title>Michael Gall - Internet Marketing and SEO Consultant - Melbourne &#187; advertising</title>
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		<title>Advertising and Driving</title>
		<link>http://wakeless.net/archive/2006/06/advertising-and-driving</link>
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		<pubDate>Tue, 30 Nov 1999 08:00:00 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[scoble]]></category>

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		<description><![CDATA[Scoble is driving cross country, looking at the advertising and posting stuff to his blog, all at the same time. Being connected while your on the move sure sounds like a fair improvement over re-tuning into TripleJ every 2 hours. He got me thinking, how long is it going to be until we start seeing [...]]]></description>
			<content:encoded><![CDATA[<p xmlns="http://www.w3.org/1999/xhtml">Scoble is driving cross country, looking at the advertising and <a href="http://scobleizer.wordpress.com/2006/05/31/writing-from-the-road/">posting stuff to his blog</a>, all at the same time. Being connected while your on the move sure sounds like a fair improvement over re-tuning into <a href="http://triplej.abc.net.au">TripleJ</a> every 2 hours. He got me thinking, how long is it going to be until we start seeing the online advertising crowd moving into roadside advertising. It&#8217;s not going to be long, as soon as Google (that&#8217;s short for <em>web advertising industry</em>) can figure out who is driving and when, and reduce the cost of realtime customizable ads. I&#8217;m sure we will see it.</p>
<p xmlns="http://www.w3.org/1999/xhtml">Geeks like Robert are going to make this possible for them, because everytime his Cell phone hit&#8217;s Google, I&#8217;m sure they can tell about where he is on the road home. Being able to aggregate even some of this information, is where the money in free municipal wifi is.</p>
<p xmlns="http://www.w3.org/1999/xhtml">Sooner or later, that <em>parking lot</em> that is Silicon Valley will just be a huge targeted advertising space.</p>
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