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	<title>Michael Gall - Internet Marketing and SEO Consultant - Melbourne &#187; podtech</title>
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		<title>Gmail and Docs &amp; Spreadsheets Integration</title>
		<link>http://wakeless.net/archive/2007/02/gmail-and-docs-spreadsheets-integration</link>
		<comments>http://wakeless.net/archive/2007/02/gmail-and-docs-spreadsheets-integration#comments</comments>
		<pubDate>Tue, 06 Feb 2007 05:42:40 +0000</pubDate>
		<dc:creator>Michael Gall</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[podtech]]></category>

		<guid isPermaLink="false">http://wakeless.net/archive/2007/02/gmail-and-docs-spreadsheets-integration</guid>
		<description><![CDATA[A few days ago there was an article over at Read/Write Web regarding Google&#8217;s Gmail/Docs and Spreadsheets integration which pointed out an apparent flaw in their strategy. It was suggested that because of Gmail&#8217;s low number of subscribers it may not be as effective at attacking Microsoft&#8217;s Office monopoly. It&#8217;s true that even if this [...]]]></description>
			<content:encoded><![CDATA[<p>A few days ago there was an <a href="http://www.readwriteweb.com/archives/google_gmail_docs_and_spreadsheets_integration.php">article over at Read/Write Web </a>regarding <a href="http://google-d-s.blogspot.com/2007/01/docs-spreadsheets-integrates-with.html">Google&#8217;s Gmail/Docs and Spreadsheets integration</a> which pointed out an apparent flaw in their strategy. It was suggested that because of Gmail&#8217;s low number of subscribers it may not be as effective at attacking Microsoft&#8217;s Office monopoly. It&#8217;s true that even if this small number of people all ditched Microsoft Office right now Redmond would not even notice a bump in it&#8217;s bottom line, but I think the strategy is far more deeply seated.</p>
<p>My belief is that often Gmail is to some extent a testing ground for <a href="http://www.google.com/a/">Google&#8217;s Business</a> and <a href="http://www.google.com.au/enterprise/">Enterprise products</a> and that in the next 6-12 months, we will see Google ramping up the featureset and integration of Google Apps for your Domain and pushing it as a product to customers. This will be done through Adsense referrals and possibly a more indepth affiliate program like that of <a href="http://www.google.com/analytics/support_partner_provided.html">Analytics</a>. It is hard to say how many companies are using Google Apps, but it wouldn&#8217;t surprise me if there are quite a few. I know that <a href="http://podtech.net">PodTech</a> does (<a href="http://scobleizer.com/2006/07/12/getting-moved-to-gmail/">link</a>)  there are a number of Universities who also use it.</p>
<p>It has been well documented that people are unsure about having their data hosted remotely, especially with the recent experience of <a href="http://www.techcrunch.com/2006/12/28/gmail-disaster-reports-of-mass-email-deletions/">data-loss at Google</a>. It seems certain, that as the full integration of Google Talk, Gmail and Docs &#038; Spreadsheets is complete, there will be a rack-mountable server that enables it on a local lan and integrates with their existing search appliances.</p>
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